WILD began with a simple shared feeling.
Life had become too fast and too carefully constructed, leaving little space for a natural rhythm or for moments that help a person feel grounded and well.
Slow brewing felt right because it protects the richness of the fruit, respects the body
and allows nature to express itself.
Honest ingredients, natural rhythm, nothing forced.
As the idea matured, it grew more defined. If the world keeps urging people forward, perhaps a drink could gently invite them to pause. It could offer the true taste of berries and botanicals through slow, careful cooking, as it had been done for generations. It could rely on whole ingredients instead of sugar and offer a form of wellbeing rooted in real, gentle nourishment.
Over time it became clear that a shared instinct was forming among those involved. Wild Team came from different worlds: global media, hospitality, brand creation and long-standing natural traditions. What united them was the sense that many people were losing touch with calm, with honest flavour and with nourishment that supports rather than overwhelms.